History

From the opening of a store, to the creation of perfumes.

The story begins in June 1986, when the small shop Carrement Belle opens at the “5 rue Auguste Pellet” in the city center of Nîmes, south of France. In this shiny store dedicated to women, you could find costume jewellery, bags, scarves, cases and other accessories, as well as Carrement Belle branded products where La Baigneuse naturally took her first poses...

With the success of the branded products Carrement Belle, the idea to create a perfume emerged, fragrances being the ultimate fashion accessories. Thus was born in 1988 ippi patchouli, the first perfume that will be quickly followed by many other perfumed and colourful creations. The Collection is successful and Carrement Belle Parfums becomes an independent brand in 1991, developed by the creative nose of Frank Jammes. Perfumes are sold in several stores in France, and rapidly cross borders to perfume the world since 1993, slowly but surely...

While the store Carrement Belle still exists, it has however nothing to do with Carrement Belle Parfums anymore: you can always find our fragrances there but the companies are completely independent.


History - Carrement Belle Parfums
History - Carrement Belle Parfums

History - Carrement Belle Parfums
History - Carrement Belle Parfums
History - Carrement Belle Parfums
History - Carrement Belle Parfums

Accept This website uses cookies