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A short history of perfume advertising
Between advertising and perfume, a history and strong links have been forged. From superstar muses to more discreet campaigns, fragrance promotion has taken many…
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Amandine falls for the marine fragrance of alõ
This marine fragrance is ideal for summer and beautiful days. When I wear it, I imagine myself at the water’s edge… Amandine from the…
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Almond notes: the perfume of childhood
Whether it is sweet, powdery, subtly bitter or absolutely gourmand, almonds make us all succumb! Its very special fragrance tickles the taste buds as…
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Olfactotherapy: when smells make us feel better
If the power of odors is no longer to be proven, scents have not yet finished revealing all their virtues and benefits. Long neglected…
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Geranium: a delicate and androgynous perfume
As colorful as it is fragrant, the geranium blossoms on our balconies as well as in our bottles. This flowering plant, originally from Africa,…
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The romantic rosy notes in perfumery
How about joining us for a country walk today? We suggest that you set out to conquer the rosy notes in perfumery. If rose…
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Sandy puts on her swimsuit with alõ
alõ is a mesmerizing and exotic eau de parfum that calls for a journey. Sandy from the blog Sandy’s Beauty Diary The beautiful Sandy…
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Perfumes reformulation: what future for our olfactory heritage?
Faced with the ban on the use of more and more ingredients and the difficulty of obtaining certain natural materials, perfumers often have to…
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Royal essences: the perfume of kings and queens
For several decades, models, singers and even actors have been the muses of the advertisements that promote the greatest perfumes. But before them, it…
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Perfume of sage, mystical notes and fantastic fragrance
The perfume of sage attracts fragrance creators looking for its woody, aromatic and camphorated scent. For several decades now, sage and its various varieties…
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The mythical cities of perfume
Between certain cities and perfume, very strong links have been woven over the centuries and through the history of fragrances. Some regions of the…
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Perfume of monoi and tiare, the secret of the Vahine
When we think of summer, certain smells come directly to our nose. This is the case of monoi, this delicately scented oil, synonymous with…
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